The marketing of ArchitEx 2018 will once again have 3 distinct strategies … firstly to ensure that during the event, our exhibitors are provided with significant sales and business development opportunities by getting to meet with as many buyers as possible, secondly to ensure our delegates and visitors are given the opportunity to meet with as many potential suppliers and partners as possible and thirdly to maintain our position as one of the leading conferences and forums for the UK Architecture & Building Design Industry, bringing delegates together with policy experts, real-life case studies and industry leaders.
An extensive visitor and delegate promotion programme, including direct mail, media advertising, social media and press and public relations activities, will once again ensure a high level of awareness of the event amongst our targeted audience. Regular updates about the show as well as individual invitations will also be sent to our entire database.
We choose the most relevant media to partner with, yet the list is never exhaustive – if we are made aware of a new opening, we carefully consider it on its own merit and have no hesitation in including it into our campaign, if we feel it is to ultimately benefit both exhibitors, delegates and visitors alike.
As with our previous events, we work closely with exhibitors to ensure that they derive maximum benefit from their participation. We invite exhibitors to supply us, before, during and after the event, with news releases and product and service information, which we can incorporate into our communications programme.
Additionally, we can provide exhibitors with a range of support services – from private meeting areas to personalised invitation letters – enabling them to highlight their participation to existing and potential clients.
A detailed breakdown of the visitor and delegate promotion programme – including all the planned media advertising – will be made available to exhibitors, enabling them to co-ordinate their own promotional campaigns with that of ArchitEx 2018.
May we also take this opportunity to sincerely thank all our media partners and affiliates, industry trade associations, magazines and websites without whose assistance, the event would not be possible.